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Dennis Clarke
Clarke Marketing & Corporate Communications Inc.

Mississauga, Ontario

Senior public affairs/public relations counsel. Specializes in needs analysis, strategic counsel, creative. Communications strategist., e.g., communication to:

• Support demand management objectives of largest residential energy conservation program in North America, involving every Ontario household. Won demand buy-in.
• Ease concern re Toyota Canada explosive growth. Branded and sold growth as fast, strategic, organized. Allayed concern. Pace continued. Brand adopted world-wide.
• Sell top investors new, big ticket instrument when national broker's sales force failed. Deadline imminent. Created high-power, one-time sales team. Sold out. Met deadline.
• Solve feminine hygiene item disposal issue. Innovated packaging. Created brand names, graphics. Contributed to two international paper giants growing global sales.

Skills
Tom Peters says team is now the dominant organizational form, and sees a model in film production. A team of highly skilled, independent specialists is assembled for a project, disbands at the end.

Clarke has used this model since 1980 to deliver high quality/high value marketing, corporate, organizational, workplace communications counsel, service by assigning specialists from a cadre of independent communications professionals—all exemplary in attitude, training, skills, experience, creativity, judgment, adaptability.

Experience

• Vice president/senior counsel world's largest PR firm, Toronto. Leader corporate communications, health care. Senior counsel/manager, million/year largest account.
• Senior consultant/new business—Canada’s largest PR firm. Five-year responsibility for needs analysis and interpretation, counsel, creative, planning, staffing, start-up.
• Has served 150+ organizations, each with different audiences, objectives, strategies, tactics; concepts, products, services; corporate cultures, organizational dynamics.
• Prior relevant experience: print and broadcast journalist; NBTel publications editor; Toyota Canada PR head.

Mission: Help clients communicate in ways that create and sustain inspired, dedicated employees … happy, loyal customers … enthusiastic, partnered suppliers … gratified investors … approving regulators … industry admiration … community recognition.

Vision: Create and expand target audience awareness, understanding, acceptance, trust, buy-in, action in support of our clients’ concepts, products, services. Augment that aim by squeezing every ounce of communications juice out of every nickel available.

Telephone: 905-670-5757
Email: clarkecommunications@rogers.com

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